- Color Mode
- File format desired by publisher
- Live Area
- Trim Size
For my publication I chose to advertise a business located in my area called Fastlane Performance. This business specializes in customization of vehicles, tires, graphics, stereo, window tint, etc. So in return I need to design something that will speak to a mid to high class audience, that enjoys or desires top of the line vehicle care and show quality customization while using minimal text and majority photographic.
My small publication is designed with no bleeds and stands vertical at 2.31" by 9.75". For this ad I chose to use text rather than a photograph due to the smaller live area I had to work with.
|Rough sketch of the final small advertisement design.|
For the large version of my publication I chose to do a full page ad using a strong photograph to emphasize the capabilities and style that the business has to offer. This particular ad has a full bleed at 0.25 inches and the full live area is 8.875" x 11.375".
|Thumbnails for the full page version of the Fastlane Performance ad.|
|Rough sketch of the full page ad design. For those that are unfamiliar, a box with a large "X" indicates in image area in a rough sketch design. This ad will display a full page, full bleed photograph.|