Designing an advertisement piece for a newspaper poses some different challenges compared to the average ad design. Some the things that are absolutely the most important to consider while planning for this project are the following:
- Size
- Target Audience
- Budget
- Call to Action
- Production Schedule
- Black & White ONLY
Budget is the most important overall due to the fact that it will determine the size and run time of the advertisement. For this particular project our budget was $100, which allowed me to choose one 5x5 (9.67" wide and 5" tall) advertisement for one run. Considering the audience that will be viewing this advertisement I chose to design my ad for a Trunk Show hosted by an area Optometry office and the call to action was a special that they would run for Pittsburg State University students seeking the most fashionable eye wear.
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| Rough Sketch of the final design. Also includes notes on fonts that will be used, specifications for the fonts, and changes that will be made. |
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