{ Photo of the Week }

In honor of the amazing Neewollah festival that has begun this last weekend, I am making my photograph of the week a snapshot that I took while at dress rehearsals for this years play The Music Man.

A view from a photographers eyes.

Recruitment Notepad Project

For the first project in Digital File Preparation this semester, we were given the task of designing recruitment scratch pads that were aimed to catch the attention of high school students considering the Graphics and Imaging Technology program at PSU. Here are some images below that chronicle my process of designing this project.

Word Matrix: The word matrix is used as a tool get get the creative juices flowing. Begin with target audience and work your way out with different traits that your target audience would have, be interested in, buys, etc.

Thumbs: Thumbs are the second step of this design process. Drawn out closely to the same scale as the final project, these are where the ideas get plotted out in order for the designer to begin the process of elimination. Most designers just draw out their thumbs, but I enjoy doing some digitally for a different aspect of inspiration.

Roughs: Once the thumbs are narrowed down and redesigned, next comes the roughs. Drawn out to exact scale, the roughs include visible margin and bleed lines and display a more detailed (but still rough) rendering of what the final design will portray.

PDF Proof: As part of the final packaged file, the PDF Proof is used to display the design as is, with color bar at the top for printing purposes. 

The initial guidelines that we face in designing this project were easy but still restricting. This design can only use black ink in order to stay within budget, size is unspecified (however we once again had to consider the budget), must have 50 sheets, and be perfect bound with chip board backing. After studying my target audience, I decided to go with the distressed punk theme. I used the reversed border to create a style while designating the scratch pad area. Overall the design of this project was enlightening mostly in the printing aspect of the assignment. It truly is very crucial to have the correct packaged file prepared before going to print, which includes all fonts, the correct instructions, dimensions, file format, and absolutely nothing extra that could possibly cause confusion in the long run.

My take on the GAP logo fiasco

Which is better?

Recently the popular clothing outlet Gap, decided to quietly change its recognizable logo over the worldwide web. However, they were quickly met with a backlash from customers demanding the old logo be returned. After one week the company ultimately made the decision to return the old logo. Gap North America president Marka Hansen said in a statement that "--the company realized how much people like the old logo after they put up the new one -- Gap didn't handle the change correctly and missed a chance to have loyal shoppers offer input until it was too late.

According to Gap they decided that the new design was supposed to represent the new updates styles that Gap now has to offer, but after the change they realized that they should have considered their consumers opinions first. From what I myself have gathered so far on the situation, the company confined the big change to its official website before making the move to clothing labels, bags, tags, signage, etc. Which in the long run was a "smart" financial decision considering the dramatic failure of the move. I believe that Gap has learned that rather than making such an abrupt change, that they should consider the designs, opinions, and commitment of their consumers first and foremost.

As for my overall opinion on the "New Gap Logo", my initial emotions when looking at it did not say "style", "hip", or "modern" to me. I honestly find its design to be reminiscent of the outdated and old look of Windows or Microsoft programs and packaging. The black type is boring and not remotely unique, and the blue box in the corner does nothing to please my eye. The old (and now current) Gap logo conveys symmetry, simplicity, and flow that is familiar and comforting to consumers. All of which to me, are components of a true iconic brand.